Our Story

We're Sam and Elliot, two friends who met through endurance sport and started Racetrace as a UK side project to turn hard-earned finish lines into posters worth putting on your wall.

We're Sam and Elliot — two friends who met through endurance sport, and started Racetrace as a UK side project to keep hold of the races that mattered most.

Between us we've spent years chasing early alarms, long training blocks, and finish lines that meant everything in the moment — and almost nothing afterwards. All that effort, and what's left is a line in an app and a medal in a drawer. We wanted something better: a way to put the route, the time and the moment itself somewhere you'd actually see it every day.

A framed Racetrace poster, personalised and printed, hanging on a wall [PLACEHOLDER photography]

So we started designing posters ourselves. Sam is the one obsessing over every line and layout; Elliot obsesses over getting your data right. Together, each poster is designed personally, then printed to a museum-quality standard here in the UK.

If you've earned a finish line, it deserves more than a screenshot. Put your race on the wall.

Design your poster